Customer Segment Manager Installers M/F/D

What you will do?

• Define and execute the acquisition and loyalty strategy for the electrical installer segment, strengthening brand preference and long-term engagement.
• Develop a deep understanding of installer behaviours and decision-making processes to map and optimise the end-to-end customer journey.
• Build and lead growth initiatives to attract new installers, increase brand conversion and strengthen their relationship with Hager.
• Define and manage commercial incentive programmes, including rewards, loyalty schemes and partnership agreements.
• Lead the deployment of relevant digital content and tools to support both sales interactions and self-service customer journeys.
• Act as the internal expert for the installer channel, translating customer insights into targeted commercial and marketing initiatives. 

What about you?

• You have a degree in a relevant field such as Business, Marketing or a technical discipline.
• You have a background in Sales, Commercial or Marketing within the electrical industry.
• You have a strong understanding of customer needs and are able to turn insights into relevant acquisition and loyalty initiatives.
• You are customer-focused and motivated by creating engaging experiences that build long-term brand preference.
• You are comfortable working across commercial, marketing and digital topics to develop effective customer programmes.
• You are results-oriented, structured and able to take ownership of initiatives from strategy through to execution.