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Customer Marketing Specialist

Hager Marketing Singapore, Singapore Shah Alam, Malaysia Permanent

Why join theMarketing department?

Our marketing and communication teams adopt a customer-focused approach, aiming to understand and meet the needs of clients in the building sector. We handle various initiatives, from product marketing to boosting customer engagement, while highlighting solutions that tackle current challenges in the electrical industry, especially during the energy transition.

By joining our teams, locally or globally, you'll help position our solutions in new markets and target specific customer groups. You will collaborate closely with the communication department to ensure our messaging is cohesive and resonates with our audience. Using advanced digital tools, you'll help develop innovative and effective campaigns that drive growth and enhance brand visibility. 

In the marketing  & communication department, we are shaping the electrical world of tomorrow. Share your energy and make a difference – join us!

As a Customer Marketing Specialist you will be based in our location in Malaysia or Singapore for a permanent contract.


We are looking for a Customer Marketing Specialist to join our Marketing team in Malaysia or Singapore. This role plays a key part in translating global product strategies into impactful local marketing initiatives, supporting product launches, customer engagement, and market development across the region.

Your responsibilities

Product Marketing & Launch Excellence

  • Support new product introductions (NPI) and ensure market readiness
  • Develop and manage marketing materials and sales enablement tools
  • Coordinate training calendars with technical teams
  • Act as the link between Marketing Asia, Product Management, and global/regional stakeholders

Branding, Awareness & Customer Engagement

  • Manage marketing collateral (brochures, adverts, showroom materials, digital content)
  • Organize and support customer events, training sessions, and marketing activities
  • Drive social media presence, website content, and branding initiatives

Collaboration & Communication

  • Work closely with regional marketing teams, product management, and external partners
  • Ensure all communications align with brand guidelines and business objectives

Strategic Marketing Contribution

  • Support positioning, messaging, and competitive differentiation
  • Contribute to market development and market penetration strategies
  • Provide input for product development from a local market perspective


Your profile

  • Degree in Electrical Engineering or similar technical background with interest or experience in marketing or product management
  • Experience in the electrical industry is an advantage
  • Strong communication and presentation skills, with the ability to explain technical solutions clearly
  • Comfortable working in multicultural, virtual, and cross-functional teams
  • Proactive, organized, and able to manage multiple topics in parallel
  • Willingness to travel when required
  • Fresh graduates with the right mindset and motivation are encouraged to apply


What do we offer?

  • A dynamic role at the intersection of technology, marketing, and customer engagement
  • Exposure to regional and global collaboration within an international company
  • Opportunities to develop your marketing and product expertise in a technical environment
  • A supportive and diverse team environment focused on innovation and growth

Join Hager and help us bring innovative electrical solutions closer to our customers across Southeast Asia.

What are the recruitment stages? 

  • Once your CV has been selected, you will be contacted for an initial phone exchange
  • You will be invited for a first interview with the hiring manager
  • A second Interview will be then organized with the HR manager

Our success relies on collective energy. Apply now and power up your future with us!

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